jury focus groups
You are concerned about a claim or defense and want to know if you can overcome it at trial. You want to know how a jury will react to your case. Your client. Your arguments.
The Winning Litigator® can help you answer all of these questions.
A Jury Focus Group or Mock Trial can help you make better decisions about your case before a mediation or trial.
- Determine the most efficient method of conducting discovery
- Evaluate methods of presenting evidence, to determine which pieces of evidence are the most important, and what manner you want to present them
- Determine which witnesses are likely to be the most persuasive and the order in which you should present them
- Prepare hard-hitting presentations for mediation based on the information you’ve learned in the jury focus group
- Evaluate the effectiveness of an in-court demonstration, before you get to court
- Determine what portions of depositions or video jurors will see as the most powerful and persuasive
- Evaluate the claims and defenses brought by your opponent
- Discover the underlying attitudes or deeply held beliefs that jurors hold even before the trial starts
Jury Focus Groups demonstrate the decision making process by jurors in your case.
- Learn which theories of the case and arguments are the most powerful to jurors, and which you should abandon
- Discover what obstacles lay in your path for receiving a larger award of damages, and then eliminate those obstacles
- Determine what types of jurors are likely to be the most sympathetic to your theory of the case and your client, or to your opponent’s case and client
- Understand which jury instructions will be confusing to jurors, to better determine how to argue those instructions or propose alternative ones
- Understand a jury’s impression of your client and its impression of your opponent
- Determine how committed a jury will be to your theory of the case and what evidence will move them to your opponent’s side
Let us show you how to harness the power of Jury Focus Groups, Mock Trials and Jury Research in your own practice. Once you use these powerful litigation tools, you will never want to do without them.