When attorneys contact us to consult about choosing a jury, the same questions often pop up. Trial lawyers want to know the kind of jurors they should be looking for. Younger people? Blue collar workers? Men? Women? This type of guessing based on isolated demographic qualities rarely makes sense. Unless you have jury research to back up your belief in demographics, it’s just a waste of time to assume that all people of a certain demographic will think the same way.
There is no perfect jury, and spending your productive time hoping and wishing for one makes zero sense. Instead, it’s important to focus on how to determine who the jurors truly are. You have to understand their beliefs, attitudes and certain personal qualities so you can make make informed and intelligent decisions about which jurors to strike for cause, and which you should eliminate with peremptories.
We’ll give you solid tools for jury selection rather than play a game of demographics guesswork or reliance on “gut feelings” that other consultants often do. When your jury selection is so integral to a verdict in your favor, why leave it up to chance?